We love collaborating with clients who are passionate about something we all enjoy. Our approach to working with this client was to create a brand motif to elicit certain emotions in the viewers that watched as well as compliment the lead hosts energy and visual stories.

The goal was to create motifs that would capture the audiences attention while keeping them engaged with the content throughout the video. With +7 Millions views later, we continue to successfully execute our motif strategy for Passport Heavy.